Connections allow you to draw relationships between entities in Action Builder. Connections combine the power of Action Builders old relationships tool which let you link people together, with the old Jobs feature which allowed you to create unique info fields to show different types of information about a job. Connections goes even deeper by letting you connect different entity type to one another. For example, let's say you're running a campaign that includes employees, subcontractors and jobsites. With connections, you can create entities types for the people, contractors and job sites, and then build out how they each relate to one another.